AMA Pro Racing: Harley-Davidson Insurance Flat Track Title Sponsor

AMA PRO RACING – AMA Pro Racing is proud to announce that Harley-Davidson Insurance has signed on as title sponsor of the AMA Pro Flat Track Championship as well as the official insurance of the series.

As part of the sponsorship agreement, Harley-Davidson Insurance will offer $100,000 in rider bonus awards, which will be paid out to the top twelve riders in final Grand National Championship standings.

Beginning with today’s opening round of the 2011 AMA Pro Flat Track season at Daytona International Speedway, the series will be known as the AMA Pro Harley-Davidson Insurance Flat Track Championship. To be eligible for bonus awards, each Expert-level rider must display a Harley-Davidson Insurance logo on his or her riding gear and on their front number-plate during all series events.

“We’re thrilled to welcome Harley-Davidson Insurance as AMA Pro Flat Track’s new title sponsor, and by extension the entire Harley-Davidson family,” said AMA Pro COO and Managing Member David Atlas. “The company has long played a hugely important role in the history of this sport, and their investment in our 2011 series proves they’ll continue to do so in its very bright future.”

“Harley-Davidson’s history with dirt track racing goes deep into the roots of the sport and we are excited to step up our involvement though this Harley-Davidson Insurance title sponsorship,” said Steve Piehl, Harley-Davidson Director of Customer Experience. “We think the loyalty of flat track fans makes this series the perfect venue for Harley-Davidson Insurance, which is designed exclusively for Harley riders, to reach a large fan base of passionate motorcyclists.”

In addition to title sponsorship of the series, Harley-Davidson Motor Company will separately offer $66,000 in contingencies to Twins riders who compete on Harley-Davidson motorcycles in the series’ twelve Twins events, paying out $5,500 per event to the first through eighth-place positions.

The breakdown of the Harley-Davidson Insurance $100,000 Grand National Championship points-fund is as follows:

Champion: $20,000


3rd: $12,000

4th: $10,000

5th: $9,000

6th: $8,000

7th: $7,000

8th: $6,000

9th: $5,000

10th: $4,000

11th: $3,000

12th: $2,000


For additional information about the AMA Pro Harley-Davidson Insurance Flat Track Championship, visit

For more information about Harley-Davidson Insurance, visit


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