Mumford and Sons to support The Stranglers at Triumph LIVE!

Up-and-coming British act Mumford and Sons have been confirmed to appear at Triumph LIVE, a day-long festival taking place on September 18th at Mallory Park in Leicestershire to mark 20 years since the rebirth of the iconic motorcycle brand.

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Supporting Triumph LIVE Event

Supporting headline act The Stranglers, the indie rock band from London are all keen motorcyclists and fans of the Triumph brand.

Mumford and Sons are regarded as one of the hottest new bands in the UK, with last year’s debut album ‘Sigh No More’ having already gone Platinum with over 300,000 sales.

The remaining three acts on the Triumph LIVE bill will be chosen by Triumph fans in a unique online competition.

Unsigned bands interested in playing at the event will be able to upload a selection of their best tracks at where fans can listen to and vote for their favourite acts.

The most popular acts in this battle of the bands will then be invited to a live showcase to battle it out for the opportunity to support The Stranglers and Mumford & Sons at Triumph LIVE and to work with the Triumph on several other exciting projects.

“Motorcyclists are an eclectic bunch and it is important that the music at Triumph LIVE reflects this,” commented Paul Stroud, Global Sales & Marketing Director at Triumph. “Mumford and Sons are one of the hottest live acts in the UK and their fusion of indie folk makes them the ideal complement to The Stranglers. Since announcing Triumph LIVE we have been inundated by bands wanting to appear, so we thought that the fairest way would be to give visitors to Triumph LIVE an opportunity to pick who they want to see.”

Triumph LIVE is a day-long event for all motorcyclists, not just Triumph fans, and families are welcome too. Since the company’s revival in late 1990, Triumph has gone from strength to strength, single-handedly putting the British motorcycle industry back on the map with a range of class-leading motorcycles that are sold around the world.

Naturally visitors to Triumph LIVE will be able to see the motorcycles that put the company back on the map, as well as arrange test rides on the 2010 range and watch a packed programme of on-track activity that includes races and spectacular stunts. Off-track, there will be a wide range of activities and workshops set to cater for hardcore and casual motorcycle fans alike.

Visitors pre-booking their tickets, available at just $38 usd from, will also have included in this ticket price the opportunity to visit Triumph’s state-of-the-art factory in Hinckley, just 20 minutes from Mallory Park.

About Triumph

First established in 1902 and now based in Hinckley, Leicestershire, Triumph Motorcycles is currently the fastest growing motorcycle brand in the world. For over a decade Triumph has produced iconic bikes which perfectly blend design, character, charisma and performance. Producing around 50,000 bikes per year, Triumph is the largest British automotive manufacturer in the country and has 55 dealers in the UK & Eire.

At the heart of Triumph’s philosophy is a commitment to developing truly unique motorcycles that offer a blend of distinctive design, intuitive handling and performance.   The innovation and engineering passion that gave birth to the iconic Bonneville of the 60’s has today created a broad range of bikes suited to all motorcycle riders, including the striking 2.3 litre Rocket III, the unmistakable Speed Triple and the SuperSports Daytona 675.

With an impressive 2010 product portfolio in place, including significant updates to existing best-selling bikes and a strong model development programme in place, Triumph is set to continue to enhance its status in the marketplace.

Triumph currently employs around twelve hundred personnel worldwide and has offices in the UK, America, France, Germany, Italy, Japan, Sweden and Benelux, plus a network of independent distributors.  Triumph has manufacturing facilities in Hinckley, Leicestershire and Thailand.

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1 comment to Mumford and Sons to support The Stranglers at Triumph LIVE!

  1. Dave Ringo
    November 1st, 2010 at 1:02 pm

    Mumford & Sons are a pretty good folk band! Especially when they are going to play at a Triumph Live event, thats even better!