Nooka is pleased to announce the creation of Team Nooka, their first sponsored team of athletes and entertainers.
Each member is selected by their profile in their respective genre, and how they will represent Nooka’s MindStyle philosophy. Nooka is very excited to welcome their first two members: pro Freestyle Motocross rider, Destin Cantrell, and pro BMX rider, Mike Spinner.
Cantrell has been riding professionally since he was 15 years old. So far he has participated and done amazingly in contests such as the X-Pilots, and the X-Knights, but has his sight set on the X-Games.
Destin will also be seen while featured on Fuel TV, Transworld Motocross, Racer X Magazine, as well as while doing demos for TNT Red Bull around the world.
Destin has a passion for what he does, if not riding he is wrenching on his bikes. Destin is a clean cut, focused athlete with swagger that the cameras love and they are stoked to have him with Nooka.
Mike Spinner burst into the BMX scene in 2006, winning the Free Flow Tour. In 2007 and 2008, he was ranked 2nd in the Dew Tour, and has appeared on Jimmy Fallon, and the CBS Morning Show.
Spinner will be co-designing a Nooka watch to be released for Holiday 2010. It will be a limited edition piece and available in action sports retailers world wide.
Throughout his career, Mike proved that is one of the world’s best riders by pulling off tricks that had never been done before, such as the 1080, 720 tailwhip, and the quad whip. Mike has appeared on several TV shows such as the Jimmy Fallen Show and the CBS Morning Show.
He was also featured in a National Nike Commercial. His genuine and friendly personality makes him a media favorite and of course team nooka has to be super stoked for this!
The creation of Team Nooka follows the success of partnering with Red Bull during their New York BC1 competition as well as their sponsorship of the Van’s Warped Tour. Nooka will also be sponsoring Summer X Games in Los Angeles, July 29 – August 1.
With Team Nooka, Nooka hopes to create a foundation on which to support the sports and lifestyles of the majority of Nooka’s fans and customers. As Nooka continues to grow, new athletes and entertainers will be signed to the team.
History Behind Nooka
Nooka is a New York design company founded by artist/designer Matthew Waldman. The ethos of Nooka is universal language, which guides the creation of products with enhanced functionality and a futuristic philosophy. Most prominently known for its line of timepieces, Nooka has expanded their range, creating a Mindstyle brand with the addition of innovative accessories and a fragrance.
Nooka was founded in 2005 by Matthew Waldman after Seiko had stopped manufacturing and selling Matthew’s original watch design, which is similar to the current Nooka ZOO. Frustrated after Seiko closed all their sub-brands Matthew manufactured a limited run of 1000 ZOO and ZOT watches that sold out in eight months. Taking that experience he started Nooka Inc. His first major client was MoMA in the United States, following on that success he gained access to the Asian market with sales from United Arrows.
The Nooka concept is based on a more intuitive way of telling time. Conceived while looking at a clock in London on a trip in 1997, Matthew asked himself if there was a more intuitive way to tell time. Thinking back to when he was in a grade one math class he wondered why time had to be taught – and why the options for time display were so limited. Taking a pen to a napkin he sketched 5 concepts that represented time in a linear and graphic manner. He drew time by giving it mass as it went forward and in turn creating an intuitive way to represent an abstract concept. Of the original 5 sketches, the zot, the zen, and the zoo.